Sales Funnel

Awareness, Trust and Information

The consumer, especially in matters of online shopping, is guided by two stimuli: fear and trust. Subconsciously, your potential client will interact with you only with basic awareness. This positive background, in addition to your brand, positioning, and website, is formed by external promotion sources, because the probability that a visitor who has at least once heard of you or been on your website will make a purchase increases by 4 times if they have a direct need for it.

For this, it is important to organize maximum reach of a precisely defined target audience of potential buyers through various paid promotion channels with the right targeting and set of tools.

Problem Recognition

This is a key stage, and the automation of the customer acquisition process begins precisely with it. When a potential buyer has a problem or need that they realize and want to solve, in 98% of cases, the search for answers and sources of solution is carried out through online channels (searching on Google, visiting thematic websites, marketplaces, watching video reviews, articles, etc.).

Leaving a "digital footprint" in social networks and browser history, the user forms a set of "signals" that we can use for personalized advertising, linking them to your offer.

Selection of Solutions and Place of Purchase

Thanks to active actions at previous stages, the development of basic awareness, and the connection of the client's needs with your offer, we strive to keep the maximum number of users in your orbit, using audiences, contact collection, and micro-conversion registration to achieve a basic level of awareness and trust in the offer.

Our task is to answer all the client's objections and fears, convey the value of goods, services, and offers, show that you can be trusted, and evoke an emotional connection. For this, we divide them into groups and audiences and direct chains of ads through the channels they interact with most often, to pages that best meet their needs and the stage of purchase, thanks to previously recorded buyer signals.

Order Placement and Sales Implementation Process

The more effectively communication with the client was built at the search stage, the higher the chance that they will return to you and place an order. But without additional incentives, reminders, and interaction, the probability of distraction and switching to your competitor increases several times. Therefore, to retain and lead the client to a transaction, we use a number of tactics and strategies, completely automate the process, and manage its effectiveness using Lean 6 Sigma improvement cycles.

In particular, by measuring the period during which your buyers from different groups usually stay at each stage, we solve the problem of reminding, enhancing the value of your offer closer to the day of exit from the funnel, work with doubts, and highlight your advantages over competitors (to avoid switching).

Increasing Revenue from One Client

On average, clients who have made a purchase, receiving a certain benefit, can generate up to 40% of revenue from the base price through upsells, increasing the average check, ordering additional services, and recommendations.

By analyzing how buyers interact with you and what stimuli they respond to most, we build automatic post-sale communication, prompting them to make additional purchases during the period of greatest loyalty and to recommend you to their surroundings.

Regular Buyers and Recommendations

With the help of emails, CRM automation, remarketing, and content marketing on social networks and your website, we evoke the sympathy of your buyers for your brand, prompting them to recommend you and become your advocates. For this process to be effective and not always depend on the human factor, we automatically segment buyers and interact with them depending on their preferences, income, and purchase experience.