Cascading Remarketing

01

Personalization

The buyer sees the ads and offers that correspond to the stage of the sales funnel they are currently at.

02

Right on Time

We interact with the buyer through advertising at the moment when they are most inclined to take the next step (conversion).

03

Working with Objections

We don't just talk about the product or service, but we use "messages" to work with potential buyers' objections, increasing the value of the offer.

04

Additional Incentives

For your clients who are on the verge of abandoning, we offer unique price proposals and conditions in individual ad messages.

01

Segmenting Clients

According to the stage of the purchase decision, profitability, interests, demographic, geographic characteristics, interest in certain products, and frequency of orders.

02

Visualizing the Funnel

Understanding how a person behaves from the moment a problem arises and the search for ways to solve it to the moment of placing an order, how much time they spend at each stage, and which incentives are the most effective.

03

Analytics and Tracking

Setting up goals and micro-conversions in web analytics tools that will indicate what phase of the decision the buyer is in and help understand their subsequent actions.

04

Creating Audiences and Exclusions

Forming audiences to divide consumers into groups and further effectively work with their needs in accordance with the funnel stage and client segment, additionally eliminating overlaps between different audiences.

05

Creating Creatives and Ads

Developing ads to work with objections, sell the value of the product and offer, stimulating clients towards the necessary micro-conversions depending on the stage, based on the reasons that might be stopping them.

06

Funnel Stage Periods

Analyzing how long each client segment spends on average at a certain step (including during which time intervals) to show ads or interact with them during the most converting period.

07

Channel Sequence

Studying which channels and in what sequence clients use at each stage (where they research reviews, compare options, etc.), ensuring visibility at the right time in each of them.

08

Setting Up Ad Campaigns

Testing different ads and landing pages for each audience and sales phase, determining the most effective communication method. Conducting constant analysis of the entire funnel, optimizing it using the DMAIC cycle.