Process for Achieving Results

We use clear and practical tools, combining the best practices in the paid search market, our team's experience, automation, and the LEAN 6 SIGMA methodology.

Process for Achieving Results

01

Step 1. Research

We spend time understanding your industry, product, and service at a molecular level, using the best methods and software for analyzing competitors and lost opportunities

02

Step 2. Define

We clearly formulate your goals, vision, and tasks, achieving a unified understanding of problems and challenges, aligning the strategies and tactics with which we can ensure the desired result for you and create super-value.

03

Step 3. Benchmark

Using both our own experience and conducting additional research, we determine which promotion tactics and methods work best in your niche for each target segment among competitors

04

Step 4. Segmentation

We divide and group your buyers into categories, according to their level of profitability, behavior models, interests, demographic and geographical factors, evaluating the profitability of each segment.

Lean Promo

Measure and Analyze

Using a special algorithm, we will analyze and evaluate the historical data of your accounts for hidden potential, losses, errors, key trends, and tendencies.

  • We visualize how your customers interact with you in the process of making a purchase decision. What is the effectiveness and cost of each stage, and are we 100% realizing the existing potential.

  • We examine how customers use each advertising campaign and traffic source on the way to placing an order, and to what extent each element or path affects the final revenue.

  • We answer the question of at what stage of the sales funnel you are under-receiving profit or spending too many resources, and with the help of which tools existing indicators can be improved.

  • We explain what losses and shortcomings the existing promotion system generates and will generate in the case of scaling. We develop solutions for their elimination.

  • When drawing up a work plan, priority is given to those tasks that can provide an immediate effect with minimal costs in the form of savings, increased revenue, and profitability.

Automatic Tracking System

Automatic Tracking System

We set up automatic rules and algorithms for tracking failures, anomalies, and quick problem detection, which allows for second-by-second monitoring of advertising campaign effectiveness and rapid response to changes.

Daily Control and Optimization

Daily Control and Optimization

Your personal project manager and paid search specialist control the results, budgets, and revenues of all ads, keywords, and audiences every evening and morning, quickly responding and optimizing them.

Data and Statistics-Based Decisions

Data and Statistics-Based Decisions

We are not guided by intuition or guesswork. The entire optimization process is built on statistical analysis and a scientific approach. This allows us to effectively forecast, test, and improve results.

Monthly Strategy Audit

Monthly Strategy Audit

Understanding how dynamic every business is and how circumstances, goals, and resources can change dramatically, we conduct a monthly review of promotion strategies and always align the next plan with your vision.

Find out how the Lean 6 Sigma approach can affect the profitability of your promotion.

Semantics and Clustering

Semantics and Clustering

We form a set of key phrases, dividing them into groups depending on their associated and direct impact on revenue, stages of the purchase decision, customer type, and product categories.

Segments, Audiences and Targeting

Segments, Audiences and Targeting

We group users by profitability indicators, create unique audiences and targeting based on buyer interests, demographic and geographical factors, funnel stages, etc.

Ads, Value and Creatives

Ads, Value and Creatives

For each segment of buyers, depending on the stage of the purchase decision they are at, we prepare unique text ads, extensions, banners, and video materials.

Creation, Setup and Optimization

Creation, Setup and Optimization

All advertising campaigns and ad groups are structured based on the chosen strategy. This allows for manageability and flexibility in optimization, based on daily control and improvements.

Lean 6 Sigma feat PPC

Lean 6 Sigma feat PPC

How we achieve an advantage and the best result on the market with the help of Lean 6 Sigma, integration of modern promotion technologies, and automation. Process, methodology, and tools.

1

Define | DMAIC-cycle

Before starting the setup or optimization of your advertising campaigns, we aim to understand your business, the strengths and weaknesses of your products and offers, clients, and competitive environment.

We divide the entire promotion and sales process into parts, visualize it as a sales funnel with clear quality requirements, intermediate, and final results for each stage.

2

Measure | Impact on Profitability

We answer the question of what stage the process is currently at, measure current indicators and the impact of each element of the promotion system (products, categories, search queries, client groups, etc.) on profitability, revenue, and set goals.

For large samples and complex projects, we use MSA or GAGE R&R tools to measure variability, stability, and data reliability.

3

Analyze | Search for Losses and Growth Points

The main task is to build cause-and-effect relationships between all elements and factors of the paid promotion system, find critical problems that steal your profit, and identify unrealized potential.
We answer the questions:● What is the reason for the existing results in marketing?● Where are the hidden potential and losses in the promotion process?● Which tasks and improvements are capable of giving the best result with minimal costs?● How should the process and each element of promotion look to achieve maximum profitability both with the existing budget and when scaling?

4

Implement | Hypothesis Testing and Optimization

First of all, we use a priority matrix, and proceed to implement those tasks that require a minimum of time and expense, and at the same time give maximum financial return.

Having achieved "quick wins," we ensure the launch of long-term improvement programs, test hypotheses and ideas, standardize, and improve the technology for attracting clients.

5

Automate | Self-Learning System

An algorithm that automatically analyzes the effectiveness of each element: products, prices, stocks, categories, audiences, and groups of search queries based on statistically significant data.

It is capable of segmenting clients in real-time, moving them through audiences, changing bids, budgets, and ad chains. 
In parallel, the overall body of information is evaluated by dozens of parameters and rules, and notifications about failures, anomalies, or positive trends are received.

6

Control | Maintaining Progress

The task is to preserve the positive results obtained up to this point, create a stable and manageable system for long-term progress with a flexible reaction to external and internal changes in circumstances and goals. To measure the effectiveness of each element of your sales mechanism in real-time, and find new opportunities for improvement and growth.

7

Verify | Support

For this, we regularly check all successful solutions and results and control their repeatability, comparing dozens of key indicators with the actual goals of your business.

Our team analyzes the results of experiments and the latest trends weekly, reviews the strategy for using traffic acquisition channels for which we are responsible monthly, and monitors the correctness of the work and the results of advertising campaign settings daily, both automatically and manually.

Lean 6 Sigma Tools

What Lean 6 Sigma tools and management methods we apply when implementing projects for building a sales funnel and paid promotion for our clients.

01

Voice of the customer

Helps get feedback from your buyers and transform it into a set of specific requirements and parameters for the product and advertising campaigns.

02

FMEA

Identifies hidden problems in processes and promotion strategy, anticipating potential failures and limitations.

03

Value stream map

Visualizes the sequence and interrelation of marketing management operations and the client acquisition process itself.

04

Multi-vari chart

Measures variability and allowable deviation norms to detect various types of defects in the process.

05

Capability analysis

Formulates clear and measurable requirements for each stage of marketing operations and the sales funnel, in the form of a set of source and result specifications.

06

Quality Function Deployment (QFD)

A tool for designing process requirements based on the needs of internal and external clients

07

Root cause analysis

Determines the causes of problems and unrealized opportunities by building interrelationships between various elements of the marketing system.

08

Statistical process control

Monitoring the behavior, failures, and deviations of the consumer acquisition process in your business.

Functions

Automation

We connect a number of innovative tools for automation and management of advertising campaigns, integrating modern solutions according to the chosen strategy and your business needs

Tools

To increase the effectiveness of advertising campaigns, we use a set of the best solutions on the market, created for automation, optimization, conversion enhancement, and manageability of our clients' promotion.

Reporting

We provide an individual report on the effectiveness and metrics of advertising campaigns in real-time. We report weekly and monthly on the results of our work and the project status.

Guarantees

We work only with projects whose results we are 100% confident in.
Before forming a cooperation proposal, we conduct a free audit of both your existing advertising campaigns and the field of activity you work in. We research not only the growth points of your project but also the question of how useful we can be to you and what result we are capable of delivering.

If we understand that for one reason or another we will not be able to achieve significant progress in improving the results, we will honestly inform you about it, happily providing free recommendations on improvement and promotion strategy.

Value Increase

To increase the revenue per 1 user you attracted to your website or offline store, we launch cascading remarketing, designed to revive lost potential and loyal customers and turn them into buyers.

Innovations

Our team is constantly learning, testing, and implementing the best paid search management solutions currently available on the market, applying them to improve your results.