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Lean 6 Sigma Approach in Paid Search
How modern paid traffic acquisition technologies and Lean Manufacturing approaches are capable of radically improving results and increasing the return on investment in promoting your business?
Women's Clothing Brand
200% Revenue Growth from Paid Search Without Budget Increase...
More Details...Promoting Consulting Services
How to increase the number of clients tenfold using content...
More Details...PPC Promotion for Outsourcing Projects
380% increase in the number of leads within 3 months...
Selling Subscriptions for Antivirus Software
Plus 240% registrations in the USA while maintaining the budget over 4 months...
More Details...B2B Sales via Paid Channels
Plus 166% sales to corporate clients in Google, Bing, and Facebook Ads...
More Details...Services
Methodologies at the Intersection of Lean 6 Sigma Tools and New Online Promotion Technologies
Why Are We the Best Solution for Your Business?
We do not just set up advertising. We implement a new promotion technology for you at the intersection of the LEAN 6 SIGMA methodology and modern approaches in promotion and marketing process automation, achieving improvements where all resources seemed to have been exhausted.
We ensure a 30% growth in revenue from paid promotion channels while maintaining budgets, starting from the very first months of our team's work.
What is the difference between Lean PPC and standard promotion methods?
Lean PPC, as a derivative of the Lean Manufacturing methodology, concentrates not on the correct setup of advertising campaigns, unlike standard promotion methods, but on the final value and financial return of every action and attribute.
This eliminates the need for 60% of unnecessary actions, and efforts are directed to those points where we can achieve the maximum possible result even with a limited budget, thereby achieving a cost reduction of up to 50% and a revenue growth of 30% on average, based on statistically verified data.
1 ― Audit
We conduct a free audit of your advertising campaigns and sales funnel, evaluating the project's losses and opportunities.
2 ― Chances of Success
We determine whether we can fulfill our promise and help you improve results while maintaining budgets.
3 ― Lean 6 Sigma
We model how Lean 6 Sigma Marketing tools and methods can be adapted to and improve your metrics.
4 ― Strategy
We present and agree with you on a project development plan, considering your business goals and key metrics. We only work with projects where we can guarantee a 30% revenue growth while maintaining budgets.
The Foundation of Success. Lean 6 Sigma Marketing
How, with the help of Lean 6 Sigma, the integration of modern promotion technologies and automation, we achieve advantages and better results in the market. Process, methodology, and tools.
DMAIC Cycle
Before we start setting up or optimizing your advertising campaigns, we strive to understand your business, the strengths and weaknesses of your products and offers, your customers, and the competitive environment. We divide the entire promotion and sales process into parts, visualizing it as a sales funnel with clear requirements for quality, as well as for the intermediate and final results of each stage.
1
Measure
Impact on profitability. We answer the question of where the process is currently, measure current metrics, and evaluate the impact of each element of the promotion system (products, categories, search queries, customer groups, etc.) on profitability, revenue, and stated goals.
For large datasets and complex projects, we use MSA or GAGE R&R, which are tools for measuring the variability, stability, and reliability of data.
2
Analyze
Finding losses and growth points. The main task is to build cause-and-effect relationships between all elements and factors of the paid promotion system to identify both critical problems that are stealing your profit and untapped potential.
3
Implement
Optimization. First and foremost, we use a priority matrix to start working on tasks that require minimal time and cost while providing maximum financial return.
After achieving "quick wins," we launch long-term improvement programs, test hypotheses and ideas, and standardize and improve the customer acquisition technology.
4
Self-Learning System
An algorithm that automatically analyzes the effectiveness of each element: products, prices, stock, categories, audiences, and groups of search queries based on statistically significant data. It is capable of segmenting customers in real time, moving them through audiences, and changing bids, budgets, and ad sequences.
Simultaneously, the system evaluates the entire body of information based on dozens of parameters and rules, sending notifications about failures, anomalies, or positive trends.
5
Maintaining progress.
We regularly check and control the repeatability of all successful decisions by comparing dozens of key metrics against the project's current goals.
We also analyze experiment results and the latest trends, reviewing the strategy for using traffic acquisition channels daily. We monitor the correctness of the ad campaign settings and evaluate their results in both automated and manual modes.
Functions
Pragmatism
We avoid "lyrics" and fantasies, communicating in the language of business. All our decisions are based on verified figures and an understanding of how every action and customer acquisition tool affects specific business metrics.
P&L-Focus
Our promotion models are perfectly aligned with key business financial metrics. By measuring how every keyword, audience, and advertising campaign affects the project's profit, we achieve a fundamental increase in profitability.
Analytics 360°
A scientific approach, statistical analysis, mathematics, end-to-end and web analytics are the foundation of our decisions. Our team actively develops skills in analytics, statistics, mathematics, psychology, and behavioral economics (patterns of consumer behavior).
Integration
All solutions are adapted to each client's business, its overall strategy, and vision. Our goal is to effectively implement new tools and technologies without overburdening the project's existing system, improving it without stress for your team.
Obsession
Every project is a new challenge for us, which is why we specialize only in complex tasks where achieving the result is a test, and where our team is ready to take responsibility for the financial outcome.
Lean 6 Sigma
We combine the best principles of Lean Manufacturing with classic marketing tools (process optimization, loss elimination, creation of product value maps and solutions), achieving a cost reduction of up to 60% and increasing your profit by at least 30%.
Performance Services
SPECIAL OFFER
Free Audit*
Identify losses and growth points in your promotion system using the special Lean Promo algorithm.
The First Performance Agency. Solving Complex Tasks is Our Profile
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ADDRESS
Kyiv, Kobzariv St. 9/e, 03188
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© Created by LP
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The First Performance Agency. Solving Complex Tasks is Our Profile
PHONE
ADDRESS
Kyiv, Kobzariv St. 9/e, 03188
Thank you very much!
You will regularly receive the most useful materials, research, and news from our specialists.
Can't send form.
Please try again later.
© Created by LP
All rights Reserved