Beginning

We have always believed that outstanding results are achieved only where the 3 key principles of the "Hedgehog Concept," described by Jim Collins in his book "Good to Great," are observed: — doing what you do best; — doing what you are passionate about; — doing what drives your economic engine (creating profit for yourself and partners).

The simplicity and consistency of the principle underpin our philosophy and help us achieve results where it seemed impossible.

Our Journey

It so happened that during 10 years of work for each of us in various projects as entrepreneurs and top managers, it was marketing, paid search, and targeting that became the area where all three key aspects of the "Hedgehog Concept" and achieving success have a positive affirmation for us.

In the process of development and solving complex problems in marketing and paid promotion, we crystallized a special algorithm of actions and a set of tools that makes it possible to achieve results where others could not overcome obstacles for years.

Why did we create Lean Promo?

Like true researchers, we had an irresistible desire to go beyond in-house activities as staff employees and managers and share our solutions, developments, knowledge, and technologies with a wide range of entrepreneurs and top managers – with those for whom our technologies could become a key element for saving and growth.

Thus arose the logical continuation of our team's development — the creation of an agency that would help businesses make a breakthrough by increasing efficiency in paid promotion, integrating our technologies at the intersection of Lean Manufacturing (Lean), marketing, automation, and Six Sigma.

Lean Thinking

Without accepting the premise that everything has its limit, we sought new ways and methods to achieve goals. Studying the best solutions in detail, we found a direct correlation between the works of Edwards Deming, the Lean Manufacturing methodology, and Six Sigma with the marketing system and the promotion process.

We saw how these principles from the classic industrial segment in Western markets were adapted to areas of activity seemingly incompatible with production, such as medicine, IT, services, jurisprudence, accounting, hotel management, logistics, and more.

A question arose for us: how did other industries, using this knowledge in their fields, manage to achieve such impressive efficiency, savings, and quality? Is such success possible in adapting the Lean 6 Sigma methodology in online marketing, sales, paid search, and targeting?

Formation of the Lean PPC Methodology

In the process of adaptation, experiments, attempts, errors, defeats, and successes, we crystallized a clear sequence of actions and a set of tools that, with the help of Lean 6 Sigma, perfectly dissects the client acquisition process for any business (services, e-commerce, B2B, SaaS, etc.) into molecules, helping to identify all losses and unrealized potential.

By formulating all successful solutions into a clear and adaptable methodology for various conditions, we created a system that helps companies radically increase the profitability of using paid channels, achieving a breakthrough through the results obtained not only for marketing and sales but for the entire business, where the "ceiling" of traffic acquisition efficiency is measured only by the market size. 

Lean PPC is a flexible and coordinated mechanism for managing advertising campaigns and traffic with a clear understanding of how, when, and for whom to use each paid promotion tool to extract the maximum result at the minimum cost and achieve a threefold revenue increase with the same budget.

Concentration

We do not spread ourselves across all sorts of areas in marketing and promotion. Our expertise is in paid traffic performance. We know how to set up and integrate such channels into the overall sales system, convert every website visitor with maximum profitability, and work perfectly with financial metrics, developing highly specialized expertise in paid search, social media targeting, web analytics, and sales funnel automation.

Practicality

All decisions are built from the perspective of the needs of top managers and business owners. We realize the difference between fantasies and pragmatic reality with limited resources, risks, cash flow gaps, difficulty in forecasting, internal pressure, competition, worries, etc.

PNL-Centricity

We understand how the world of an ordinary employee, contractor, or middle manager differs from the position of business owners and top executives. Therefore, all our approaches and tools are primarily adapted to the "harsh reality." Our principle is — without falling into lyricism, to clearly realize the true state of the business, to propose those paths that are, first and foremost, capable of solving the most important tasks and influencing financial reporting.

Our main rule states: "Every idea, action, or expense must be clearly linked to P&L metrics and measurable by financial indicators."

Unit Economics

We conduct all effectiveness modeling based on the unit economics of projects, clearly segmenting your buyers and products by sales funnel, category, average check, and purchase frequency.

We measure the impact of each attribute in advertising campaigns not only on orders but also on the KPI for the business as a whole, using, in particular, the principles of proxy metrics and econometrics tools.

Client Relationships

Our mission is not to be implementers, we are a tool in the hands of your business capable of overcoming any obstacle. Our future depends on your success, so we always perceive your challenges as our own.

To translate this value across the entire team, we have implemented a system where the income, salaries, and evaluation of all specialists, even at the junior executive level, are tied to your financial metrics.

Only If We Can Guarantee a Result

The core principle. We only work with companies that we can genuinely help achieve higher results than they could with average promotion specialists on the same budgets.

To do this, we always conduct a free audit before starting cooperation, through which we try to assess the impact of our actions on indicator growth.

If we can ensure a minimum revenue increase with the same budget within the first 6 months, then we will gladly take on the project. If your company is not yet ready to implement our methods or the costs of our work will not pay for themselves, we will share the audit results with you and provide recommendations that are very easy to apply and can quickly increase promotion effectiveness.

We are focused, first and foremost, on solving the tasks of business owners and top managers. The entire process is adapted depending on the goals you face:
● increase expected turnover;● increase customer value;● reduce customer churn;● reduce the cost of customer acquisition;● capture market share;● increase brand awareness;● increase sales;● radically increase profitability.

For each goal, we use a ready-made algorithm capable of quickly restructuring and adapting to your needs, taking into account consumer segments and the sales funnel.

If you have additional questions and would like to get more answers about how to apply the Lean PPC methodology in your business, write to us, and we will gladly prepare an individual presentation of all capabilities for you, adapted to your field of activity and goals.