Your Buyers from Social Networks

Integration of Social Networks into the Overall Promotion Strategy

First and foremost, by studying your business, product, competition, and priorities, we will define specific and measurable goals for social media advertising campaigns with a clear link of every attribute of the promotion system to the project's financial metrics. After approving the strategy we have prepared, we will integrate it into your processes and proceed to setting up and implementing the agreed plans.

Additionally, we will set up reporting systems, performance dashboards, a schedule for meetings and communication between you and our team (this is a very important component of effectiveness).

Dividing Clients into Groups

The main task is to divide your buyers into groups and understand how each segment makes a purchase decision and which incentives most effectively convert them into a stable source of revenue. After this, we set up precise audiences, users, and buyers on each of the promoted platforms. This will allow us to build individual chains of offers and incentives and, through automation, achieve an accurate accounting of the factors influencing the purchase decision for a specific user, increasing conversion by 2–4 times.

Ad Texts, Videos, and Banners

50% of success is achieved through the quality of advertising materials with which we will interact with your potential and existing clients.

Therefore, our team pays special attention to the issue of creating a unique set of visual and text messages for each user group in the form of posts, galleries, automatic feeds, videos, and banners. We select elements, design, triggers, and incentives, taking into account the needs of the segment the advertising will target, the stage of purchase, behavioral factors, objections, and questions that may arise for buyers and decision-makers, as well as the formats and requirements of specific platforms.

Targeting Advertising Campaigns

Using configured audiences and client lists, we ensure precise targeting of specific ads and chains, showing them the advertising that will be most effective at a specific moment in time and stage of the purchase decision, considering the geography, interests, device type, age, and gender of users.

Data-Driven Decision Making

All obtained performance indicators for each element are evaluated using statistical analysis tools, regularly testing hypotheses and using a scientific approach. For data collection, we use an end-to-end analytics system that combines data from your website, CRM/EPR systems, 1C, and offline stores.

We evaluate the impact of each attribute of social media advertising campaigns on the business's final revenue in the context of a multi-channel sequence. Thanks to this, we can utilize the hidden promotion potential which, in our experience, is not available to 90% of your competitors, and increase the associated revenue from social channels by more than three times with the same budget.

Cascading Remarketing

Depending on the stage the decision-maker is at, we build a unique set of remarketing ads, striving to convert interested users into buyers, and those who have made a purchase into regular clients and recommendations. We divide all traffic and lists into audiences, precisely targeting each advertising campaign. Each client receives what they need at a specific moment in time. Thanks to this, conversion per user grows, on average, by 3–4 times.