Paid Search

The Foundation of Success. Lean 6 Sigma Marketing

How we achieve an advantage and a better result in the market using Lean 6 Sigma, integration of modern promotion technologies, and automation. Process, methodology, and tools.

DMAIC Cycle

Before starting the setup or optimization of your advertising campaigns, we strive to understand your business, the strengths and weaknesses of your products and offers, clients, and the competitive environment. We divide the entire promotion and sales process into parts, visualizing it as a sales funnel with clear requirements for quality, intermediate, and final results at each stage.

Impact on Profitability

We answer the question of what stage the process is currently at, measure current indicators, and the influence of each element of the promotion system (products, categories, search queries, customer groups, etc.) on profitability, revenue, and set goals. For a large sample and complex projects, we use MSA or GAGE R&R tools to measure the variability, stability, and reliability of data.

Search for Losses and Growth Points

The main task is to build cause-and-effect relationships between all elements and factors of the paid promotion system to identify both critical problems that "steal" your profit and unrealized potential. We answer the questions: What is the cause of the existing marketing results? Where is the hidden potential and losses in the promotion process? Which tasks and improvements are capable of yielding the best result with minimal costs? What should the process and each promotion element look like to achieve maximum profitability both with the existing budget and when scaling?

Hypothesis Testing and Optimization

First and foremost, we use a priority matrix and proceed to the implementation of those tasks that require minimal time and costs while providing the maximum financial effect. After achieving "quick wins," we ensure the launch of long-term improvement programs, test hypotheses and ideas, standardize, and refine the technology of customer acquisition.

Self-Learning System

An algorithm that automatically analyzes the effectiveness of each element: products, prices, stock, categories, audiences, and groups of search queries based on statistically significant data, and is capable of segmenting clients in real-time, moving them between audiences, changing bids, budgets, and ad chains. Simultaneously, the overall data array is assessed according to dozens of parameters and rules, with notifications sent about failures, anomalies, or positive trends.

Sustaining Progress

The task is to preserve the positive results achieved at this moment, create a stable and manageable system for long-term progress with a flexible reaction to external and internal changes in circumstances and goals. To measure the effectiveness of every element of your sales mechanism in real-time, and find new opportunities for improvement and growth. For this purpose, we regularly check and monitor the repeatability of all successful solutions and results, cross-referencing dozens of key indicators with your business's current goals. Our team analyzes the results of experiments and the latest trends weekly, reviews the strategy for using traffic acquisition channels for which we are responsible monthly, and monitors the correctness of work and the results of advertising campaign settings daily, both automatically and manually.