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Promotion System Audit
Losses and potential of the sales funnel, paid search, and social media targeting.
We will show errors and growth points. We will explain how to increase the number of orders. We will find ways to reduce the cost per conversion.
We comprehensively examine your advertising campaigns.
We analyze
Advertising campaign structure. Correct budget allocation. Ads: working through texts and settings.Bids: the logic of assignment. Web analytics and sales funnel settings.Landing pages. Results.
We prepare recommendations
Regarding increasing effectiveness.Regarding covering an additional audience. Elimination of losses.Realization of hidden potential. You will receive a report of 20-40 pages in "Just do it!" format.
After implementation
More orders: +10% on average. Lower acquisition price: -15% on average.Additional results: CTR growth, CPC reduction, growth in ad account Quality Score.
Budget Effectiveness
We help evaluate how effectively you are spending your existing budget and provide recommendations for its optimization
01. Losses
We determine the places and elements of advertising campaigns where you are spending money in vain, and give recommendations on where and how much to reduce expenses that do not generate sufficient profit.
02. Hidden Potential
We evaluate all ads, keywords, and audiences from the perspective of their associated impact on your revenue and profitability. Pointing out which decisions are causing you to under-receive profit and by how much
03. Critical Errors
In total, there are over 300 key parameters in the settings of advertising accounts, which form tens of thousands of combinations. We know which ones are most important for you and point out errors in their use.
Sales Funnel Effectiveness
You will find out if all tools and capabilities are being used correctly and if you are losing profitability due to oversights
01. Promotion System Setup
We analyze how effectively you work with each stage of the purchase decision on your website and whether your analytics are set up in accordance with this process to evaluate the quality of expenses.
02. Targeting Effectiveness in Channels
Which client groups are most effective, and how you use this data to prioritize budget allocation and the use of tools capable of increasing revenue.
03. Lost Conversions and Sales
At which stages you lose the most conversions, and whether you use all available market methods and tools that can increase customer value and each stage of the sales funnel with minimal cost to your budget.